CD Media News
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The High-Stakes Art of Managing On-Air Talent
For the Content Director, managing on-air talent, particularly those that rate well is like walking a tight rope with no safety net. It’s the most challenging part of the role.
Read more →A Mad Fucking Witches update
It’s now obvious that the MFW's agenda is not just about the content, it’s about the individual and that is significant influence for a small online activist group.
Read more →The Power of Vulnerability
To realise your full potential on the air you need to be vulnerable, yet many are reluctant to and some simply refuse, yet it is incredibly powerful in creating a deeper connection with an audience.
Read more →Hell has no fury like a mad fucking witch
How would you feel if a small group of activists decided they didn’t like your favourite show or your favourite host on broadcast media, campaigned to take them off the air, and succeeded?
Read more →When the Boss thinks they know best
When you’re managed by someone who doesn’t understand your field of expertise but thinks they do, it can have a negative impact on you, the company and potentially the industry
Read more →Radio Ratings and those Shifting Sands
Much is made about each survey result when it’s released however decisions based on one survey alone can be expensive and unnecessary.
Read more →A self fulling prophecy?
Radio's unique strengths are being eroded and unless the industry pivots and reinvests in talent and local content it risks becoming just another music stream.
Read more →Why Context is King
So much of today's news and informtion is simply speculation because what is lacking is context and without it how relevant is that information. The Kyle & Jackie O story is a great example.
Read more →The Magic of the Medium
The industry's focus on reducing costs is eroding the reasons why people love Radio and it can't afford to let the magic slip away.
Read more →The Word that Killed Content
Great content that engages audiences just doesn't happen.
Read more →Video Saved the Radio Star
Duncan Campbell
Read more →You don't have as much time as you think you do.
Thirty years ago we were time stressed and suffering from information overload. Today it’s so much worse.
Read more →Elephants Never Forget
The loss of knowledge and experience in the radio industry is something we can't afford to ignore.
Read more →To P1 or not To P1
Not all listeners are equal, and the way they impact ratings is different which is why conversion is so important.
Read more →A Misunderstood Role
The role of Content Director in radio is often misunderstood these days and that's not a good thing.
Read more →Let's start with Why
It’s almost 8 weeks since I vacated the Chief Content Officer’s chair at ARN in Australia and I am passionate about audio and wanted a platform express my thought’s on radio, digital audio, media and related fields.
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